The Most IMPORTANT Tool Every Senior Needs to Build a Business Online!

Even if you’re a beginner to online marketing, there is one tool that you absolutely must get. It will be a monthly recurring charge, but it’s crucial to building your business.

When you are getting started, your initial goal will be to generate an income online while keeping your costs as low as possible. You may be among the many seniors who have a tight budget and you will not want more bills.

This tool does usually come with a recurring bill… and even if you’re not making any money online yet, you still need it. If you’re wondering what the tool is, it’s called an autoresponder.

What is an autoresponder?

An autoresponder is a script that allows people to add their emails and join your list. You may allow people who visit your site to download a gift if they provide their email address.

With an autoresponder, you can set it up so that a message will go out the moment someone subscribes. It all works on automation.

You can also add emails into your autoresponder sequence to go out at a scheduled time. Maybe daily or once every two days. The frequency is decided by you.

Different autoresponders have different features ranging from simple to complex. Some of the most popular ones are AWeber, MailChimp, Contant Contact, and GetResponse. There are many others like, as well.  ConvertKit, InfusionSoft, Sendblue, Vertical Response, and so on.

Why do you need one?

The most obvious reason would be that you need to build a list of subscribers. Having a list of subscribers will allow you to generate profits daily. You can send an email that promotes certain products, the people on your list may buy those products and, if they do, you make sales or earn commissions.

If you do not have a list, you will be missing out on having an asset that you could tap into for cash. You’ll be letting visitors to your sites/videos/etc. slip through your fingers never to be seen again. You need an autoresponder to get at least some of them on to your list.

If you want to know more about email marketing, check out the Email Marketing Expertise Training Guide at Marketing Basics Academy.  You may also want to take a look at the list building resources training available there.

How will it help you?

An autoresponder will help you stay in touch with the people who are interested in the topic and products you promote. Everyone who signed up to be on your list will be interested in what you have to say.

You’ll be able to provide value, deliver information, keep them updated on the latest products and so on. You can contact the entire list of people with just one broadcast email.

The bigger your list, the more people you can reach and the more sales you’ll make.

When should you get an autoresponder?

Ideally, you should get an autoresponder the moment your website is set up. There’s no need to get one before your site is set up. You would be wasting your money paying a fee when you couldn’t install the signup forms on your site.

So, build your site first. Get the download pages and other pages all set up before you sign up for the autoresponder plan. Then, once you get your pages set up, you can get and autoresponder and install a form on your site.  You’ll be ready for people to sign up on your email list.

Now it will be just a matter of driving traffic to your site and encouraging people to join your list.

What if you can’t afford one now?

If your finances are tight right now, and you feel like you can’t afford an autoresponder, you can get started with a free version of one of them.  Most of the autoresponder companies have a free version for the very purpose of helping people get started and try out their product.

Another possibility is that you could do freelance work online for a while till you’ve put aside enough funds to pay for about 4 months of an autoresponder service. This shouldn’t come up to more than $80.

Once you have the money, you can build your site, get the autoresponder and install it. In four months, you should be able to build a list that gets enough sales to cover the cost of your autoresponder.

There also are self-hosted autoresponders where you don’t have to pay a monthly fee. However, you do have to purchase them for a one-time payment and the software needs to be installed. Some technical knowledge is required, and many seniors just may not be net-savvy to the point where they can install one proficiently.  If you can do that, this may be another option for you.

Another factor is that the autoresponders that require a monthly payment tend to have higher deliverability rates and better open rates.  These are important factors that will have a big impact on how much money you can make with your email list.

Whatever the case may be, if you’re building a business online, you need an autoresponder. Do get one and build your list and fortune.

One of the best sources of information that I know of about how to use autoresponders is the course Email Autoresponder Magic by David Perdew at NAMS (Novice to Advanced Marketing System).  Look here for information about it.

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