Do Seniors Need a Website to Build a Business Online

It’s not uncommon to come across cheap info products being sold online with the promise that you can have riches without having to build a website or do much work. I think that most of these claims are baseless and just hype to get you to part with your money.

Ironically, you may have noticed that these products are usually sold on websites. So, yes… if you want to build an online business, having a website is essential.

Even if you sell books on Kindle, you still need a website to have an author page, etc.  Want to build a Shopify store? You need a website, too. Want to be a freelancer? A website will help to display your portfolio and tell potential clients about your services. There really is just no escaping this fact. You NEED a website.

In some cases where you’re selling products on platforms such as eBay, Etsy, etc. you may have to have a website. However, it’s still best that you build one to diversify your online income. Then, if you were to lose your account on these platforms, you would not be helpless.

So, let’s think about why it’s best for you to build your own website.

Websites Are Not That Hard to Build

In the past, you had to know HTML or be able to use complicated software like Dreamweaver, etc., to build and upload websites. These days, you can set up a blog in minutes.

All you need to do is install WordPress, upload a theme and you’re good to go and can start posting away. Once you understand how it works, you’ll be amazed at how easy it is.

Building a website is within the reach of most seniors. You don’t need much technical know-how and there are tools available that can really help to simplify things.  (For example, NAMS has an excellent introductory course called Ultimate WordPress Profits, that will take anyone (with any level of experience) from knowing nothing about WordPress to getting your first website installed, designed and running securely.) There also is a lot of help available if you really can’t, or don’t want to, do it yourself.

Having Your Own Website Allows You to Constantly Deliver Valuable Content

When you have your own website, you can always add more content to it and offer value to others. Your followers will have a ‘hub’ where they can find you and learn from you.

For example, if you post videos of fishing tips on YouTube, you can have a website where you offer more tips, talk about the best rods, lures, etc. You have so much more freedom to offer content that doesn’t really fit in with videos and are better off as written content.

That is what I am trying to do with my blog – providing valuable information for people who are interested in how seniors can have an online business.

A Website Helps You to Build Authority

Having a website gives you a certain sense of authority in the marketplace. These days, almost every business has a website. If you wish to build a credible business that appears legitimate in the eyes of others, you absolutely MUST have a website.

Not having one will make you look like an amateur and you’ll lose trust and confidence. Even if you’re a beginner, having a website will help. You can make it look better as you go along… just start with a simple one in the beginning.

A Website Will Help You Get Leads

An important aspect of successfully doing business online is building a list of people who are interested in your type of products.   Having a website allows you to build a such list. You can have pop ups and opt-in forms on your website for people to get freebies or join your newsletter. There are other ways for getting leads, but having a website can accelerate the process.

Having a Website Gives You More Opportunities to Sell

With a website you can promote a wide variety products related to your business.  As mentioned in the fishing example above, you could promote fishing-related products such as rods, lures, etc. You could even be an affiliate for fishing charters and tours and get a commission whenever someone signs up. The possibilities are endless.

Obviously, the question is not whether you should have a website, or even whether you can afford to have a website. It really is whether you can afford NOT to have one.

This will be the start of your online empire, and where you go with it is limited only by your imagination… but it all starts with your first website.